The cloud nine brand has been launched for a year now with the introduction of the wonderful straighteners that have taken the market by storm. The team behind Cloud 9 originally masterminded the very sucessful GHD brand.

The O is completely revolutionary and something that has not been seen in the hairdressing world prevously. If you look at The O simply it is a heated roller system. This has been done before you may say, however not like this, it has many exciting differences to the traditional rollers we have seen in the market previously. The state of the art Velcro system that the Cloud 9 The O system uses doesn't pull or snag the hair neither does it pull. They go into the hair with ease and slide from the hair with just the same simple motion.

The big point about The O is the heating process used to heat the rollers, they are dropped into the futuristic looking pod and in 3 seconds with the sound of a beep they are ready to go into the hair. The new heat induction technology designed by Cloud Nine enables this to occur and it has to be seen to be believed. When they come from the Pod the rollers are 130 degrees, they also heat from the core outwards to stop them from burning either hands or the hair.

There are small dots that turn orange in colour when they are at full temperature and they should not be removed from the hair until they turn grey, making the whole process so so simple.

So you may ask what is the outcome ? Well you will end up with the most amazing body and volume in the hair that gives the most incredible sexy look and the most important part is that this is all done in the same time that it would take to straighten your hair.